meet a goal setter
project: create a conversation about goal setting. We decided to tell the story of one of our amazing co-workers who achieved one of her lifetime goals to complete the Ironman race. The story was told through print ads, social channels, and a short documentary style video on lululemon.com.
my role: concept, art direction and graphic design
videography by Gordon Wong / photography by Pat Young / motion graphics by Natasha Ali

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