holiday gift guides
project: create a beautiful, eye-catching campaign for lululemon.com to promote our holiday gift guides without access to any products. Our goal was to communicate gifts for him / her at a glance, but on second glance provide a delightful visual experience with hidden, unexpected objects.
my role: concept, art direction, design and gift wrapping
photography by Fahim Kassam

 

Gift_Guides_FP_forhim-new.jpg
Gift_Guides_FP_forher-new.jpg
giftguides_splitpanel.jpg