bailey nelson holiday campaign 

Bailey Nelson's first global brand campaign. We came up with a theme and message that spoke to the beautiful struggle of surviving the holiday season. This came to life in-store, online, paid digital and social. My role was to lead the Sydney-based team in developing the concept and creative direction, photo production, on-set direction, post production and design.

My role: Creative Director
Photos: Ian Lanterman
Styling: Angela Reimer
Copy: Carla Ciccone

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